East County Advanced Water Purification (AWP)

East County AWP JPA is planning to build an advanced water treatment plant that will create a new, local, sustainable and drought-proof drinking water supply using state-of-the-art technology to purify East County’s recycled water. The program will meet approximately 30 percent of East San Diego County’s current drinking water demands and reduce dependence on imported water.

Our team created a multi-pronged, comprehensive approach to inform water customers, local leaders and regional communities about the East County AWP. Since 2014, the NV5 team has been working in partnership with the district’s communications and engineering teams to implement strategic tactics to raise awareness and educate audiences about the purpose, need and benefits of the project and change public attitudes about recycled advanced purified water.

Utilized Tactics

  • Communication Plan
  • Public Opinion Survey
  • Branding
  • Materials Development
  • Tour Program
  • Media Relations & Training
  • Social Media
  • Elected Officials Outreach
  • Videos
  • Special Events
  • Website Content


East San Diego County


East County AWP Joint Powers Authority


Community Relations & Public Outreach