Pure Water Oceanside will purify recycled water to create a new local source of high quality drinking water that is clean, safe, drought-proof and environmentally sound. Scheduled to be completed in 2022, Pure Water Oceanside will be the first operating advanced water purification facility in Oceanside and reduce the city’s reliance on imported water by more than 30%.
NV5 began its community relations, education and perception change campaign efforts with an online water customer survey to identify perceptions and obtain a baseline measurement of understanding and support about indirect potable reuse. NV5 prepared the project’s education, outreach and marketing plan incorporating SMART objectives to achieve relevant, attainable and measurable results.
NV5 assisted the city to quickly launch the project’s outreach program in March 2019 with a community event called the World of Water. Since then, NV5 has assisted the city with the tour and speakers bureau program, visitor center design, media relations, collateral materials and the official groundbreaking event in February 2020 with the theme “Pure Water Oceanside is on the Map.” Both events won awards from the Public Relations Society of America, with the groundbreaking receiving Best in Show.
Services and Tactics Performed
- Public Survey
- Communications Plan
- Key Message Development
- Logo and Branding Creation
- Fact Sheet, FAQ, Signs and Materials Development
- Video Production (including 360-Degree Virtual Reality)
- Speakers Bureau
- Tour Program Planning and Leading of Tours
- Webpage Content and Updates
- Social Media Content
- Special Events – Open House, Groundbreaking, Media Events
- Media Relations
- Construction Outreach
- Information Line (Monitor and Respond)